Study Up On Social Media Marketing

Study Up On Social Media Marketing

Social media marketing has revolutionized the way that businesses and customers connect and interact. In the past, businesses were primarily responsible for generating interest in the products and services they offered. Now it is possible for businesses to harness customer interest and work together with the people they serve to reach an increasingly broad base of potential customers. Multimedia marketing is no longer confined to just print and television. Many types of branded media can be turned into value-rich content for users around the world. Navigating the increasingly complex world…

Human Resources and why it is important part of a company

Human Resources and why it is important part of a company

The Human Resources Company can help any company manage their staff confidently. This is a busy and efficient department. Not quite sure what the Human Resources department does? Its your first stop in getting hired. When you first visit a company on a job interview, 99.9% of the time, your initial interview is with the Human Resources department. They vet candidates and decide if the hiring manager should see any qualified applicants. This department receives resumes and combs through them, looking for the best of the best to fill positions….

Designing an Effective Business Brochure

Designing an Effective Business Brochure

Sy Syms, the discount retailer who owned scores of clothing stores in the northeastern United States, and who had many hundreds of thousands of customers, had a saying which everyone who sells for a living should know: An educated consumer is our best customer. What did Sy Syms mean by that? Did he mean that he wanted only those customers who had studied at Harvard and had gotten a Fulbright scholarship to Cambridge? That’s not what he meant at all. He meant that the more your customer relies on you…

Six Sizzling Trends In The Restaurant Business

Six Sizzling Trends In The Restaurant Business

Let’s face it; we live in a county of finicky eaters. Styles and trends in the restaurant industry seem to change just as quickly as those in the fashion world. While there are some foods that never seem to change always have a large following, those of us who live and breathe restaurants know that in order to keep our customers happy, we have to give them what they want. And often what they want is change. If you are feeling like your menu is stagnant and you’re struggling to…

Get Everyone to Wear Name Tag Labels at Your Next Conference or Event

Get Everyone to Wear Name Tag Labels at Your Next Conference or Event

Have an event coming up & getting ready to order name tag labels? One of the biggest challenges that no one likes to talk about, is that about 20% of the people attending seem to refuse to wear their name tag. This is quite frustrating for any event planner. When you want a big group of people to connect, that name tag is the perfect “icebreaker.” Here are a few tips to encourage even those hold out 20% to wear their name tags! Raffle prizes. This is a fun way…

Make Your Business Stick with Business Card Magnets

Make Your Business Stick with Business Card Magnets

Own a small business? Don’t neglect the importance of promotion and marketing for your business. While some of these tactics can be quite expensive, many are actually pretty cost effective. A great option for many business niches is choosing Business Card Magnets. These magnets share the information that is on your business card, and they “stick around” because they are magnets. Its a fact: customers love Business Card Magnets. Giving out these magnets means that your business information is easily at their fingertips. Whether you are a realtor, hair salon,…

Psst! What’s Your Small Business Marketing Plan for 2013?

Psst! What’s Your Small Business Marketing Plan for 2013?

I’m about to let you in on something that successful and savvy small business owners know. And its not just about creating a business plan or a mission statement. Its about planning your marketing ahead of time. Now is the ideal time to sit down and think about your small business marketing plan for 2013. Not sure what to do? Don’t worry, you’re not alone in that thought. We’re going to ask you some questions and offer a few tips to help guide your marketing plan along for the next…

Attending A Trade Show For The First Time

Attending A Trade Show For The First Time

Attending your first trade show is cause for excitement.  Your attendance at an industry event marks your entry into your chosen field as a professional standing among peers.  You’re attending not just to look, but to learn and share information.  A trade show is the place where new products are unveiled, innovative research and development shared with the world, and where inventors introduce people to their discoveries. As a first time trade show attendee, you might not be sure what to expect.  Here are some tips to help you get…

Importance Of Having The Right Employees

Importance Of Having The Right Employees

Your business can’t run all by itself.  You need the help of highly qualified and highly trained employees to help the wheel run smoothly.  Dealing with employee problems, or with a high turnover rate can seriously disrupt the everyday flow of business and take up valuable amounts of time better spent helping your customers.  The environment in the workplace is also much more productive and enjoyable when you have employees who are honest and who are genuinely interested in the success of the company.  Getting your employees to become invested…

Uses for Bumper stickers from A to Z

Uses for Bumper stickers from A to Z

What do you think about a silly business post for today? If you said ‘no thank you’, please accept my apologies. Maybe I’m feeling a bit ‘punchy’ from all the soccer practices, dance rehearsals and homework trials.  Constantly being on the road, I notice bumper stickers that make me chuckle as well as cause my mind to aimlessly wander to a time when I was able to enjoy a nice trip to the mall or a spa.  Here is my ABC rundown of uses for bumper stickers for all your…